Mumbai, July 04, 2007: Cadbury India today announced the national launch of "Bubbaloo" its bubblegum power brand in India. Bubbaloo is sold in 25 countries, and is a dominant bubble gum brand worldwide. With this launch Cadbury forays into the bubble gums category and strengthens its portfolio within the confectionary segment.

Commenting on the launch Cadbury India Managing Director Anand Kripalu said, "India is one of the fastest growing gum markets in the world and we see massive potential for Bubbaloo in this market. Bubbaloo along with Halls and Éclairs complements our confectionary portfolio and will significantly contribute to enhance our long-term leadership influence in the category."

Bubbaloo is an innovative centre-filled bubble gum with a burst of liquid flavours. It will be available in two exciting flavours Strawberry and Mixed Fruit and is priced at Rs. 1 per unit. Bubbaloo will offer the Indian consumers the fun experience of juice that fills the mouth when one bites into it.

Bubbaloo will see a multi-media marketing campaign to connect with the target consumers. The 360 degree marketing communication will be anchored by 'Bubba the cat' the worldwide mascot for Bubbaloo. Several consumer and trade activities are planned to create a buzz around the launch.