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Cadbury launches new 'Out of body' campaign


Mr. Bachchan in the backseat of his chauffer-driven convertible, driving in a mall.


He is singing an old Hindi number to himself: Kabhi Kabhi mere dil mein khayal aata hai.



His driver remarks, "Kitna meetha gana hai sir!"



Mr. Bachchan stops singing unexpectedly. It seems as if he has been reminded of something and says, Meetha, Arre yeh kya boldiya yaar tune?


Driver: Kya hua sir?
Mr. Bachchan says:Now I need something meetha.



Mr Bachchan says: Arre ruk ruk milgaya.
The driver stops the car abruptly as Mr. Bachchan asks him to stop.



The driver parks the car on the side of the road.Mr. Bachchan steps out of the car.
Mr. Bachchan says: Yehi ruk na.
The driver very obediently says: Ji Sir.



While crossing the road, he turns around to tell his driver that he'll be back. He turns back to bang on to a lamppost



When he falls to the ground his driver yells:SIR!
And we can hear the Echo of his voice go: Meetha



His driver is seen moving not knowing what to do since his boss had fallen unconscious.
Driver in despair says:Yeh kya hogaya?



Mr. Bachchan's spirit comes out of him and says: Yeh koi behosh honeka time hai kya lallu? Meetha!!
And walks towards the shop near by.



He walks towards the shop. As he reaches the shop
Mr. Bachchan says: Bhai saab, ek Cadbury Dairy Milk dena



The shopkeeper cannot see Mr. Bachchan.
As the shopkeeper cannot see Mr. Bachchan, he tries gesturing to him and says: Hello!!

Still as the shopkeeper cannot notice Mr. Bachchan he stretches his hands and his hands pass right through Mr. Bachchan.



Since the shopkeeper is unable to see him, Mr. Bachchan tries opening the jar of Cadbury Dairy Milk and says: Bottle khol ke lena padega.



Since his hands pass through the bottle, Mr. Bachchan says: Haath mein kyon nahi aa raha hai?

Mr. Bachchan turns to his left and sees a girl approaching. As
Mr. Bachchan notices a girl coming, he says: Ahhaa!!

He walks towards the girl. Mr. Bachchan goes towards the girl and enters her body and says: May I come in.



The girl after Mr. Bachchan has entered her body shrugs her left shoulder down as Mr. Bachchan has entered her body and walks ahead.



Mr. Bachchan in the girl's body says as he reaches the shop: Yei ek Cadbury Dairy Milk dena!



The shopkeeper looks at her in shock.



He clicks her fingers as the shopkeeper is in shock. Since the shopkeeper does not respon, Mr. Bachchan says:

Mr. Bachchan in the girl's body says: Ladki nahi dekhi kya?



The shopkeeper says in very shocked tone: Yeh leejiye!
And Mr. Bachchan replies by saying: Thank You!



When Mr. Bachchan is consuming the chocolate through the girl's body says: Yeh toh too much hogaya yaar!



Cut to product window: where milk is pouring from two glasses into a swirl of chocolate and milk.
MVO: Jab andar se awaaz aaye!


Cut to pack shot and the super:Kuch meetha ho jaaye
MVO: kuch meetha ho jaaye.



Mr. Bachchan says: Thank You mam.



As he gets up Mr. Bachchan says: Mazza aagaya!



And signals to his driver and says: Chalein?



The driver in shock says: Mazza Aahaya??

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