Cadbury Dairy Milk & Bournvita have done it again. For the second time running, Cadbury Dairy Milk & Bournvita have been declared as `Consumer Superbrands' for 2006 - 2007 by Superbrands India.

What's even more heartening is that for the second edition of this ranking, Superbrands India has included just one brand per category for the final list of brands. CDM and Bournvita are the leading brands in their categories when compared to all its peers.

The survey conducted by A C Neilson involved over 13000 consumers who were surveyed over the web. After the first round 1699 brands in 169 categories were shortlisted. This list was pruned to 206 brands and finally down to 91 brands.