This month, in India we went live with a high decibel campaign for a new variant of our much loved gum brand - Bubbaloo. Bubbaloo Cool Mint, our most recent addition to the family, adds a twist to the Bubbaloo story. When launched, Bubbaloo was targeted at Pre Teens. With Cool Mint, Bubbaloo broadens its target audience and extends its reach to teenagers as well. Cool Mint is also our first non-fruity, spearmint laden gum. Watch the blue and extremely refreshing TVC here! The campaign celebrates, the extra juicy, centre-filled Ekdum Fresh (absolutely Fresh) gum! The communication focuses on the "mint filled liquid centre" of Bubbaloo and the great freshness it provides. It also features "Bubba- the cat", the international mascot for the brand Bubbalo Keeping the renovation theme alive, Bubbaloo has added a new variant every year. Bubbaloo currently sells in 3 exciting flavors – Strawberry, Blueberry and Cool Mint. Cadbury India entered the gum market in 2007 with Bubbaloo - a dominant bubble gum brand worldwide. Bubbaloo is an innovative soft bubblegum with a centre filled liquid that floods the mouth instantly on chewing. Currently, the brand boasts 9.5% share in the Bubblegum market in India.           PRIVACY POLICY   |   TERMS OF USE   |   SITE MAP   |   FAQ’S   |   ACCESSIBILITY   |   TEXT VERSION © Cadbury India Ltd.