Cadbury India has been ranked 5th in the FMCG sector, in a survey on India’s most respected companies by sector conducted by Business World magazine.



Conducted by the Indian Market Research Bureau (IMRB), India's most respected companies (by sector) looks at companies across 17 sectors. The fundamental purpose was to find out which companies were respected the most among their peers. Companies were rated on seven parameters like Innovativeness, Quality and depth of top management, Financial performance and return to shareholders, Ethics and transparency, Quality of Products or Services, People practice/talent management & Global competitiveness.

This is the first time that Cadbury has made it to the top 5, which is an indication of the growing trust and public affirmation for brand Cadbury.