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Cadbury launches Bournvita Li’l Champs,
it’s new `Cup of Confidence’ for little champions
Tennis Ace Sania Mirza conducts a master class for mother’s on the
art of making champions at the launch event |
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Mumbai, February 27, 2009: Cadbury India Ltd. today launched Cadbury Bournvita Li’l Champs its latest offering for young children at an unique event with tennis ace Sania Mirza and an excited group of children and their mother’s at their corporate office.
Bournvita Li’l Champs is a specially created nutrition supplement for 2 to 5 year olds with the goodness of natural ingredients and the power of 20 scientific nutrients. It contains DHA, which is vital for brain and vision development in the formative years of a child. In addition, it is also supplemented with Whey protein concentrate that not only increases the over-all protein content, but also enhances muscle development and immunity necessary for children. All this while retaining the great taste of Cadbury Bournvita when mixed with a glass of milk. |
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| Speaking at the product launch function, Sanjay Purohit, Executive Director, Marketing, Cadbury India said, “Cadbury Bournvita was launched in India in 1948 and throughout its history has always aimed to provide nutrition that aids growth and all-round development. The core proposition of Bournvita Li’l Champs is to provide mental alertness and physical fitness for children in the age group of 2-5 years. This offering has milder cocoa content and with the great Cadbury Bournvita taste will help children realize their innate potential.” |
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With the launch of Bournvita Li’l Champs, Cadbury aims to garner 10% overall Bournvita volumes in the Malted Food Drinks category in the next 2-3 years. The company has roped in tennis ace Sania Mirza for the brand communication that shows her transformation from a young toddler to a tennis champ. The new TV commercial will be aired in the first week of March and other mediums like outdoor, Internet and radio will be leveraged extensively for brand promotion.
At the interactive master class with mothers Sania Mirza spoke about her secrets of how to become a champion. Much to delight of mother’s she also narrated personal experiences about her “growing up” years and in some way divulged her Mother’s recipe for building champions!
Endorsing the association, Sania Mirza said, “I have a strong emotional attachment with the brand, since I have literally grown up on Bournvita. Hence, I am delighted to be associated with the launch of Bournvita Li’l Champs”
Cadbury Bournvita Li’l Champs will be available in two pack sizes – 200 gms priced at Rs.90/- and 500 gms at Rs.175/- at all modern retail outlets across major cities in the country. |
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Did you know?
- Bournvita was the official health drink for the Indian team for the 1980 Moscow Olympics
- The Bournvita Quiz Contest is India’s longest running school quiz
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