At the ABBY 2007, Cadbury introduced a new award - the ‘Young Abby’. This award was instituted to recognize outstanding creative work developed by talent under 30 yrs. The Young ABBY Award
was presented at the ABBY Awards function, on March 3rd 2007,
at the Turf Club in Mumbai.

Cadbury’s Young ABBY invited young talent to create a film and print
campaign for Cadbury Dairy Milk. The theme was "the feeling is back".
Cadbury’s Young ABBY award 2007 was awarded to Avinash Baliga from O&M (Mumbai).