The total confectionery market is valued at Rupees 23 billion with a volume turnover of about 145000 tonnes per annum. The category is largely consumed in urban areas with a 70% skew to urban markets and a 30% to rural markets. Consumers in this category are largely skewed to kids and young adults.

Hard boiled candy accounts for 20%, Eclairs and Toffees accounts for 18%, Gums and Mints and lozenges are at par and account for 13%. Digestive Candies and Lollypops account for 1.5% share respectively.

Overall industry growth is estimated at 2.5 % in the chocolates segment and sugar confectionery segment has declined by 3%.

Cadbury with Dairy Milk, Perk, Gems, 5 Star, Celebrations, Bytes, Dairy Milk Eclairs, Eclairs Crunch, Mr. Pops and Halls brands is a key player in the chocolate, eclairs, lollypops, and mints segments.

Milk Beverages

The Milk Beverages industry is valued at Rupees 13.8 billion with an annual turnover of approx 60,000 tonnes. As per Nielsen estimates the industry is growing at 7.4%.

Cadbury is a key player in the segment with Cadbury BournVita and Cadbury BournVita 5 Star Magic

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