July 26, Mumbai - The exciting happy journey of Cadbury continues as we launch the new Cadbury Dairy Milk Wowie - a chocolate delight with fun Disney characters Mickey, Pluto, Goofy & Donald. Cadbury introduces these popular cartoon characters
in a delectable white and brown chocolate in a unique and exciting manner.

Cadbury Dairy Milk Wowie is a happy endeavor to enthuse kids by adding to their playful sweet moments and reach the chocolate lovers with something novel. Sanjay Purohit, Director Marketing, Cadbury India Limited says, "We are as excited as our Cadbury lovers
would be, to have the new Cadbury Wowie. The 'WoW Factor' being a new Disney toon smiling every time a consumer opens the wrapper.

We will continue to surprise our consumers with interesting and creative brand offerings such as this, which allows us to interact with them as they engage and enjoy the product". Cadbury Diary Milk Wowie is positioned to become the choice of 8-13 year old consumers - A fun treat that offers the rich taste of Cadbury Dairy Milk & lets them
play with their favourite cartoon characters, bringing imagination and fun to life.

Cadbury Dairy Milk Wowie is available in retail outlets and it is affordably priced at Rs. 10 Per pack of 22 gms.

Note to Editors:

Range of Cadbury Dairy Milk: Cadbury by legacy has been an innovative company, currently with a range of 13 brands. Amongst them are Cadbury Dairy Milk (regular, pure chocolate), Cadbury Dairy Milk Chunky, Cadbury Dairy Milk Fruit & Nut, Cadbury Dairy Milk Crackle, and Cadbury Dairy Milk 2in1, Cadbury Dairy Milk Poppers, Cadbury Dairy Milk Desserts.

Promotion Plan: This new launch is being supported heavily through a new TV campaign, parallel with radio and outdoor in select cities.

Packaging: The packaging of Cadbury Wowie is first-of-its-kind with uniquely colorful 3D imaging effects. The emphasis is always to enrich the chocolate experience with Cadbury and provide value for money to the consumers.