Corporate Social Responsibility (CSR) is at the heart of our success
At Cadbury India we have always believed
that good values and good business go
hand in hand. It's part of our heritage
and the way we do things today. CSR
is about growing our business responsibly.
Cadbury India has a tradition of caring
for the environment and enriching the
quality of lives of the communities
we live and work in, through a variety
of result-oriented programs.
Our commitment to the Environment
We are committed to responsible environmental,
health and safety management. We aim
to look after the health and safety
of our people and minimize the environmental
impact of our business around the world.
Pioneering cocoa cultivation in
India
Since 1974 Cadbury has pioneered the
development of cocoa cultivation in
India. For over two decades, we have
worked with the Kerala Agriculture University
to undertake cocoa research and released
clones, hybrids that improve the cocoa
yield.
Our efforts have increased cocoa productivity
and touched the lives of thousands of
farmers. Hardly surprising then that
the Cocoa tree is called the Cadbury
tree!
Bangalore factory: the sun shines
at night:
Acknowledged as 'Preserver of Environment'
Sunshine now lights the pathways on
streets outside our Bangalore factory
at night.
Rising energy costs, and 300 sunny
days a year, inspired the factory to
install 28 solar powered streetlights.It
will reduce annual carbon dioxide (a
major greenhouse gas) emissions by ten
tonnes, playing a part in the effort
to reduce global warming.
In appreciation of our commitment to
implement environment friendly initiatives,
the Karnataka State Pollution Control
Board has honoured the Bangalore factory
with the Parisara Premi (Preserver of
the Environment) Award for the second
year in a row.
Sarvam Programme
With operations around the Pacific
Ocean, we responded immediately to the
Asian Tsunami in late 2004. After initial
emergency relief donation we established
a Tsunami Regeneration Programme for
essential long- term community rebuilding.
Working in partnership with a local
charity, the Sri Aurobindo Society,
on a five-year project, we are contributing
to the redevelopment of two villages
in the costal region of Pondicherry.
The project addresses education, health,
economic development, vocational training,
organic farming, water harvesting and
attitude changes including the empowerment
of women. Learning's from the project
will also create significant rural regeneration
throughout the rest of the Tsunami -
hit regions and beyond.
Priorities for the first year include:
providing simple housing and toilets
and repairing and developing eight pre-school
centres and three schools. We will also
recruit teaching staff, health workers,
counselors as well as an administrator
and set up a training and basic IT centre.
Cadbury spreads smiles at Vatsalya>
Cadbury India has partnered with Vatsalya
Foundation, an NGO working with underprivileged
street children in Mumbai. Vatsalya's
motto is to give the child a supportive
environment to live and study in and
gain skills so that they become contributing
members of society.
We support the educational needs of
100 street children by proving them
with their school fees and also other
requirements like books, stationery
uniforms etc. We will also sponsor educational
camps for these children.
The other aspect of the partnership
is the "Be My Friend" Volunteering
programme. Under this initiative colleagues
are encouraged to spend time these children,
encourage them to study or just simply
Be their Friend.
Cadbury India supports the building
of a Neo-natal ward
In an effort to provide a health start
to the newborn infants of the local
community in the Thane district, we
have supported the construction of a
neo-natal hospital ward at Thane`s municipal
hospital. The ward gives specialized
and intensive care for premature and
critically ill newborns.
This intervention has helped the poor
and needy who are in urgent need of
specialized healthcare.
Gurikha Project
In 1999, we launched the Community
Initiative Programme under the banner:
Nutrition, Education, Security and Love
near our Malanpur factory (MP).
As a result, we focused on healthcare
and education in the nearby village
of Gurikha. A nursery school was started
and key improvements were made in the
primary school.
The consultation and a bit of lateral
thinking led to some real social improvements:
fresh drinking water from a new village
pump, a doctor's clinic, vet services
for milk producing animals and fruit
trees for each household to plant during
the monsoons. They also helped increase
attendance in school.
In 2005, the education programme supported
the Indian Government's Year of Women
Empowerment. Special focus was given
to the rights and contribution of girls
and to the counteraction of female infanticide
through a variety of initiatives.
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