Halls is the leading sugar confectionery brand in the world. In 1930 Mr. Halls invented its Mentho-Lyptus formula, using a combination of menthol and eucalyptus, and began producing its popular cough drops. The cough drops were introduced into the US during the mid-1950s. When Warner-Lambert recognized the potential of the product, they acquired it in 1964.

In 1971, the American Chicle sales force, part of Warner Lambert, began selling Halls under the Adams family and later on it was bought by Cadbury Schweppes in the year 2003 from Adams to mark their entry into the mints and chewing gum category.

World over Halls is sold as a cold relief product as well as the mouth freshener. In the northern hemisphere, Halls is sold as a cold relief product and has licensed medicated status in markets such as the US, the UK and Canada. In hotter and drier countries however, Halls is bought for mouth refreshment.

Our Journey:

In India was seen more as a medicated candy for young people on the move. It's been always synonymous with the throat relief which gives you a breath of fresh air as it was the only product with strong product attributes and delivery.

Halls in recent times (2003) has come with some interesting advertising like...; "Maa main aa gaya" commercial wherein in Bollywood style, son goes to save his parents and while screaming get choked in throat. It was developed to deliver on the message of -"Halls clears my throat and hence clears my voice".

Did You Know:

• Halls is marketed in 24 different countries around the world.
  
• Halls products are offered in over 26 flavours:
  
• Halls produced the largest sweet in the world in 1964. Weighing 1.5cwt or 76kilos, it had to be made in two pieces that were then bonded together.
  
• Halls accounts for more than 50% of international cough drop sales.
  
• In 2002, people consumed 100,000 tons of Halls!