Cadbury Bytes was launched in 2004-05 as Cadbury's foray into the rapidly growing packaged snack market

It is a one of a kind snack, in that it is sweet and not salty with a crunchy wafer and rich Choco cream filling. There are three variants of Cadbury Bytes available in the market - Regular,Coffee and Strawberry, at two price points Rs.5 packs and Rs.10 packs.

Teen's hangout in groups. And while hanging out they usually munch on some snacks. So Bytes, being a sweet snack is to be made synonymous with sharing and fun. With Bytes Cadbury entered a new category with giant competitors in the salted snacks category.

Cadbury Bytes has had memorable advertising- the boat, picnic and park films launched in 2004 position it as a people magnet. The current films Tommy and Villian position it as a snacking ka meetha funda.

Currently it occupies 2.4 % market share in chocolate market.