Cadbury Chocolates - Cadbury Eclairs

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	A local confectionery firm Pascalls in London first invented chocolate Eclairs in the 1960s. The firm became part of Cadbury in 1971 making Cadbury Chocolate Eclairs the second largest brand in the company. Hidden inside the center of the outside layer of caramel is delicious Cadbury Dairy Milk making the experience of eating an Éclair truly unique. It's become a popular way of eating delicious Cadbury Dairy Milk chocolate without melting in very hot weather and is an extremely popular brand in Asia. Recently, a variant Cadbury Dairy Milk Eclairs Crunch was launched to cater to those who prefer the hard-candy. Staying true to the original Eclairs, it also contains Dairy Milk inside a shell of hard caramel. Cadbury Dairy Milk Eclairs has always been the market leader in the Eclairs category. The brand has always been popular with the teenagers and pre-teens.

	In the late-90's, the 'Duniya Bhula De' campaign was launched showing how one gets lost in the mesmerizing taste of Eclairs because of the Dairy Milk it contains at its center. The category was then expanded with the 'Choti-Choti Khushiyan' campaign aimed at pre-teens. Eclairs were seen as a candy that provides us with the small moments of happiness in life. In 2006 the newly launched Cadbury Dairy Milk Eclairs Crunch with a hard caramel outer and a soft chocolate center instantly had a resounding response from consumers. Did you know: A sign in front of our Nigeria factory describes Choclairs as "the sweet with heart on the inside.

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