 Chocolate
lovers for a quarter of a century have indulged their taste buds with a Cadbury
5 Star. A leading knight in the Cadbury portfolio and the second largest after
Cadbury Dairy Milk with a market share of 14%, Cadbury 5 Star moves from strength to strength
every year by increasing its user base.
Launched in 1969 as a bar of chocolate that was hard outside with soft caramel nougat inside, Cadbury 5 Star has re-invented
itself over the years to keep satisfying the consumers taste for a high quality
& different chocolate eating experience
One of the key properties that Cadbury 5 Star was associated with was the classic
Gold colour. And through the passage of time, this was one property that
both, the brand and the consumer stuck to as a valuable association, even as
we contemporarised the look and feel.
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