The saying "Good things come in small packets" has been proved right many a times, but it couldn't have been truer than to the pretty chocolate buttons called Gems. Who can forget the unique, brightly colored chocolate buttons with crispy shells, encased in a pack that's as colorful as the product itself? Unrivalled in all these years, Cadbury Gems has captured every kid's fantasy for almost 4 decades and the adults are not too far behind. Little wonder that Cadbury Gems. The brand that came into India in 1968 is still going strong.

The sheer taste and the fun associated with eating Cadbury Gems and the joy of sharing it with friends has made the brand a dear companion for kids and a source of nostalgia among adults.

Cadbury Gems brings happiness to a child's world. With this promise in mind, Cadbury Gems has always 'Masti' as the key proposition in all its communication. In fact, Cadbury Gems is always a willing ally for pranks and fun.

Cadbury Gems has continuously tried to be relevant and exciting for kids. In its attempt to be contemporary, a unique stand up tube pack with a flip top was launched, the same became an instant hit with kids.

Early 2006 gave kids one more reason to celebrate with Cadbury Gems; the launch of Cadbury Fruity Gems, a fruit flavoured variant with a crispy shell outside and white chocolate inside. Now kids had not one, but two reasons to enter the 'Masti' world of Cadbury Gems.

Today, Cadbury Gems has established itself as one of the leading brands in the kid's segment. With the single-minded purpose to delight every child and make him see the fun, exciting and adventurous side of life. Cadbury Gems will continue to be the leading brand in Cadbury India's portfolio.

Did you know:

1. The colourful world of Cadbury Gems does not include the colour black.
2. Parents use Cadbury Gems all over India to introduce their kids to numbers and colours.