| The confectionery
industry in India is approximately divided
into:
- Chocolates
- Hard-boiled candies
- Eclairs & toffees
- Chewing gums
- Lollipops
- Bubble gum
- Mints and lozenges
The total confectionery market is valued
at Rupees 41 billion with a volume turnover
of about 223500 tonnes per annum. The
category is largely consumed in urban
areas with a 73% skew to urban markets
and a 27% to rural markets.
 Hard
boiled candy accounts for 18%, Eclairs
and Toffees accounts for 18%, Gums and
Mints and lozenges are at par and account
for 13%. Digestive Candies and Lollipops
account for 2.0% share respectively.
Overall industry growth is estimated
at 23% in the chocolates segment and
sugar confectionery segment has declined
by 19%.
 Cadbury
with Dairy
Milk, Perk,
Gems,
5
Star, Celebrations,
Bytes,
Dairy
Milk Eclairs, Eclairs
Crunch, Mr. Pops and Halls
brands is a key player in the chocolate,
eclairs, lollipops, and mints segments.
|
The
Milk Beverages industry is valued at Rupees
16.1 billion with an annual turnover of
approx 63,000 tonnes. As per Nielsen estimates
the industry is growing at 10.1%.
