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India’s first Teachers v/s students’ quiz show launched
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For the first time in India, Cadbury Bournvita brings the guru & shishya jodis to quiz it out on India’s favourite quizzing show ‘Bournvita Quiz Contest'.
Over the years we have been appropriating 'Confidence' as the benefit derived from Bournvita. The contest intends to explore the interesting aspects of ‘Confidence’ in the young consumer’s life-space. Each episode brings together 2 teams - one teachers team and one students team to compete on an experience v/s eagerness platform - teacher’s experience and student’s eagerness. Be it a teacher team or the students, the challenges are enormous. The teachers are asked questions like ‘What’s Shahrukh’s new hairstyle? & the students ‘Which city in India has the highest crime rate?.
Mediums changed, channels changed, but the Bournvita Quiz Contest remains to this day, the longest running quiz show of India. Generations have been addicted to the show. The Bournvita Quiz Contest (BQC) has succeeded in making quizzing one of the nation's most popular events after one-day cricket. But, more importantly, BQC had occupied a very special place in the history of Indian education.
The contest opened by inviting schools from across India and Gulf to send in nominations for students from classes VII and VIII. Initiations were sent to teachers from reputed schools across the country and were then selected through rounds of personal interviews conduced by Derek O’ Brien.
The show hosted by Derek O Brien kickstarted on television on October 14, 2007 and will continue till February 2008.
Stay tuned to Pogo Television to watch the unique contest, specially designed for students and youngsters on every Sunday afternoon at 12pm. |
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Cadbury India Ltd. |
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