Mumbai, October 16, 2007: Cadbury India has launched a new television commercial for its Cadbury Celebrations Diwali gifting range. The exciting new communication featuring Mr. Amitabh Bachchan speaks of the appeal of chocolates as a special gift during Diwali to revive close friendships.

Over the years, Cadbury Celebrations has been driving the message of ‘A gift that helps foster relationships’. The new commercial seeks to extend it to the special relationship that we share as ‘Friends’. Friends are people we choose for ourselves. And yet, its not very often that we find the time to really tell them how much they mean to us. Friendship is a great bond, and like all bonds it needs to be cherished and nurtured. Diwali being a great time to tell all your friends how much you cherish them forms the plot of this new Cadbury Celebrations television commercial.

The new television commercial hits the channels in the third week of October and blends an interesting plot, humor and childhood nicknames like ‘Laten’ and ‘Kutub Minar’ to revive memories of close friendships in viewers. The television starts with a shot of Mr. Bachchan reading a newspaper. He sees his childhood friend’s picture (played by Sachin Khedekar) being awarded as ‘Businessman of the year’. He calls to wish his friend, but can’t get through him. That’s when, his mother (played by Zora Sehgal) tells him, its Diwali, why call, go surprise him with something meetha. Mr. Bachchan reaches Sachin’s place, asks the watchman to call ’Lanten’. Who’s Lanten? There is no Lanten here, replies the watchman. How he meets ‘Lanten’ and  special gift - Cadbury Celebrations Rich Dry Fruit pack revives their bond becomes the crux of the commercial. 

The commercial has been created by Contract Advertising (India) Pvt Ltd. Sujit Sarkar has directed the commercial. Along with television, the other media channels used will be print, radio, outdoor and extensive mall activities in key centres across the country.

About Cadbury Celebrations:

Cadbury India has introduced a new special dark chocolate edition to its existing extensive portfolio of Cadbury Celebrations Rich Dry Fruit Collection for Diwali. The new range will hit the market in October 2007 and will be available at premium retail stores across the country. The range  features in a selection of specially designed Cadbury Celebrations Rich Dry Fruit Collection  – A gift pack filled with the richness of chocolate  & premiumness of dry fruits. The two new Cadbury Celebrations dark chocolate variants will be available in panned flavours like Hazelnut, Cashew  & Almond and fine assorted flavours like Mocha Almond, Rum n Raisin, Black Forest & Cashew Cointreau. The range is priced at Rs.  425/- for the panned flavours and Rs. 525/- for the fine assorted flavours respectively. 

The ‘Cadbury Celebration range’ traditionally has special festival packages for festivals like Diwali and Rakshabandhan. Since its launch in 1992, it has established its special place during these festivals. In order to extend the repertoire of chocolate gifting beyond festivals, Cadbury India later announced the launch of its all-year-round gifting packs. The all-year-round range also features a selection of stylish new packs available in “Nutbutterscotch”, “Caramel”, “Almond Magic”, “Cashew Magic” & “Raisin Magic”. The range is priced between Rs 145 & Rs. 155 and will be available in all premium retail outlets across major towns in India.