Cadbury introduces dark chocolate to Cadbury Celebrations Diwali range Mumbai, October 04, 2007: Cadbury India today announces the launch of a new special dark chocolate edition to its existing extensive portfolio of Cadbury Celebrations Rich Dry Fruit Collection for Diwali. The new range will hit the market in October 2007 and will be available at premium retail stores across the country. During Diwali, the perfect way to express your feelings to your loved ones is through gifts and Chocolates are probably among the most popular gifting option. So this Diwali, sweeten the bond you share with your loved ones with Cadbury Celebrations exotic chocolate gift range. The new range features in a selection of specially designed Cadbury Celebrations Rich Dry Fruit Collection - A gift pack filled with the richness of chocolate & premiumness of dry fruits. The two new Cadbury Celebrations dark chocolate variants will be available in panned flavours like Hazelnut, Cashew & Almond and fine assorted flavours like Mocha Almond, Rum n Raisin, Black Forest & Cashew Cointreau. The range is priced at Rs. 425/- for the panned flavours and Rs. 525/- for the fine assorted flavours respectively. The Diwali special Cadbury Celebrations range: Price Format Flavours Quantity Rs 425/- Panned flavours in Dark Chocolate Hazelnut/Cashew/Almond 405gm Rs 525/- Fine Assorted in Dark Chocolates Mocha Almond/Rum n Raisin/Black forest/Cashew Cointreau 504gm Rs 200/- Band-wrapped bars in Milk Chocolate Cashew Appeal/Raisin Apricot/Almond Treat 240gm Rs 250/- Panned in Milk Chocolate Almond Treat/Cashew Magic/Almond magic/ Raisin Magic/Coffee Apricot 280gm Rs 300/- Fine Assorted in Milk Chocolates Nutbutterscotch/Fruit & Nut/Crackle/Rum n Raisin/Coffee Apricot 296gm Going beyond the retail stores, Cadbury India has planned an integrated marketing campaign to create a buzz among the consumers and trade. An advertising campaign featuring Mr. Amitabh Bachchan will commence in the month of October 2007. Cadbury will also back the launch with in-store promotions. About Cadbury Celebrations: The 'Cadbury Celebration range' traditionally has special festival packages for festivals like Diwali and Rakshabandhan. Since its launch in 1992, it has established its special place during these festivals. In order to extend the repertoire of chocolate gifting beyond festivals, Cadbury India later announced the launch of its all-year-round gifting packs. The all-year-round range also features a selection of stylish new packs available in "Nutbutterscotch", "Caramel", "Almond Magic", "Cashew Magic" & "Raisin Magic". The range is priced between Rs 145 & Rs. 155 and will be available in all premium retail outlets across major towns in India. PRIVACY POLICY   |   TERMS OF USE   |   SITE MAP   |   FAQ’S   |   ACCESSIBILITY   |   TEXT VERSION © Cadbury India Ltd.