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| Bournvita
Confidence for All India Junior
Badminton Champions! |
Chennai, May 26, 2007: The old adage,
"Confidence is the first requisite
to great undertakings" can't hold
more relevance than today - in this
age of convergence and competition.
And this famous line once again
stands the test of time, as Cadbury
Bournvita brings together Young
Champs from all over the country
for an exciting All India Junior
Badminton Tournament being held
in Chennai from May 26th -31st.
2007.
The tournament is organised by the
Express Shuttle Club and recognized
by the Badminton Association of
India. It will feature players from
various states in India who will
vie for the top slot in their respective
categories. The finals of the championship
will held on May 31st, 4 pm. |
| ·
1200
players from India represent
their state in this
tournament
·
The
various categories:
U-1o Singles, U-13
Singles, U-13 Doubles,
U-16 Singles, U-16
Doubles, U-19 Singles,
U-19 Doubles &
U-19 Mixed Doubles
·
Winners will win prizes
amounting to 2,00,000/-
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Commenting on the association, Sanjay
Purohit, Director, Marketing, Cadbury
India said, "Cadbury Bournvita is
among the most loved and trusted
brands in the country. With the
extra physical and mental energy
that Bournvita provides, youngsters
have the confidence to take on the
world and actualize their innate
potential. Our association with
this tournament aims to recognize
and reward champions who through
their achievements embody the Bournvita
brand values."
"We are
delighted that Cadbury Bournvita
has supported this tournament. We
hope that many more corporates emulate
Cadbury" Sanjeev Sachdeva, organizing
secretary, All India Junior Badminton
Tournament.
Cadbury Bournvita has been an enduring
symbol of mental and physical health
ever since it was launched in 1948.
It is hardly surprising then, that
Bournvita has enjoyed a long association
with sports. In the 1980 Moscow
Olympics, Cadbury Bournvita was
the official health drink for the
Indian team. In the new millennium,
keeping pace with the evolving mindsets
of the new age consumers, Cadbury
Bournvita is about arming consumers
with Confidence to take on physical
and mental challenges that nobody
else can, resulting in one of the
most successful advertising campaigns
which is based on 'Real Achievers
who have grown up on Bournvita'.
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| ©
Cadbury India Ltd. |
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