Hailed as Cadbury’s answer to the emerging market of luxury chocolates, Cadbury
unveiled Bournville – the Indian formula for dark chocolate in 2009.
The creative route taken was “You don't buy a Bournville you earn it” which
aptly describes it as a chocolate meant for consumers with a mature palate.
The campaign has successfully built Bournville with special credentials
based on its distinct rich intense taste, quality ingredients (best Ghanaian Cocoa)
and a British heritage.