It’s the biscuit that cries out to be eaten slowly… oh so slowly, with delightful
relish! And children across the world have been teaching parents the fun way to
eat it – twisting the biscuit open, licking the cream, and then dunking the biscuit
in milk. It’s no wonder then, that families the world over, come together over the
Oreo. In India, it’s brought the togetherness mela!
The delicious combination of dark chocolate biscuit and vanilla cream was first
introduced to the world in 1912. It was brought to India, however, almost a century
later, in March 2011 by Cadbury India. In 2012, we introduced Oreo in a choco-crème
flavor, which has been well received by audiences – young and old.
The original Oreo formula was so perfect that it has hardly been modified since.
It sprints ahead of competition quite naturally; with more than 7.5 billion Oreo
biscuits eaten each year, it is the world’s most consumed biscuit.
The Oreo promotional campaigns in India have been mainly about togetherness — dear
dad with daughter and son, and families. On the Oreo face, of course, there are
the dots and dashes! The design on every Oreo biscuit consists of 12 flowers, 12
dots and 12 dashes per side.
Then there are the facts that put Oreo on top -
- If every Oreo Biscuit ever made were stacked on top of each other, the pile would
reach to the moon and back more than five times.
- If all the Oreo biscuits ever made were placed side-by-side, they would encircle
the earth 381 times at the equator.
- Oreo is sold in over a 100 countries and is the best-selling biscuit of the 21st
- Approximately 25 billion Oreos are eaten per year. (That’s about 70 million per
day, or 800 per second!)