Mumbai, March 15, 2011: Do you crave to have something meetha post dinner? Have you ever thought of having your favorite Cadbury Dairy Milk (CDM) as meetha? CDM the flagship brand of Cadbury India, recently launched a new campaign based on the custom of consuming meetha post dinner. Over the years, CDM has been a special part of every Indian's moments of happiness, joy and celebration. This year, with the message of "khane ke baad, meethe mein kuch meetha ho jaye" CDM urges consumers to also enjoy their much loved chocolate as post dinner meetha.

The habit of seeking meetha post a family dinner, not only provides a physiological satiation, but also enhances the sweet, family bonding moments. CDM envisions occupying this space in the heart of an Indian household through this campaign. Comprising a series of 4 sequel ads, the campaign intends to beautifully communicate the role of CDM as the perfect option for "post dinner meetha moments".

In addition to a strong four week presence across channels, this film will also be heavily visible on Cricket’s biggest extravaganza the "ICC World Cup". The campaign will further step up the brand presence with the launch of the next three films in a phased out manner for IPL 2011.

Ogilvy & Mather Advertising has created the new commercial. It will be supported by a 360 campaign to intensify engagement with consumers through media like radio, print and outdoor.