Mumbai July 27, 2011: After four years, Bournvita Quiz Contest (BQC); the much anticipated quiz show with a popular host will return once again; this time on India’s leading General Entertainment Channel (GEC) Colors . Bournvita Quiz Contest will be back on air because of a hugely popular online movement on Facebook www.facebook.com/bringbqcback  and various blog sites, wherein people expressed their support for BQC. The show is scheduled to go on air on Sunday, 14th August, 2011 .

The movement on Facebook populated 160,000 fans in a short span of 4 months with users posting one-liners like ‘Don’t be Stupid, Bring BQC Back’ which were then converted into banners and badges on the page.

An overwhelming sense of nostalgia is immediately associated with BQC and its popular host – Derek O’Brien. The format of the show has been realigned to showcase some interesting and exciting twists. The current format is a blend of entertainment/ education and has evolved with the tastes of the consumer.

“We are excited with the exceptional response received on Facebook to bring back BQC.” said Narayan Sundararaman, Director for Powdered Beverages, Gum & Candy, Cadbury India. He further said, “BQC has a proud tradition of past winners becoming stalwarts in their respective fields and we are glad to introduce BQC on air once again, with Derek O’Brien.”

For the first season, we are giving people a chance to feature on the show as part of the “main bhi quizmaster” segment. People are invited to post their videos on the YouTube channel www.youtube.com/bournvitaquizcontest. One lucky winner per show will get a chance to be a guest quiz-master and ask one question on the show.

About BQC

The Cadbury Bournvita Quiz Contest started out in 1972 as a live quiz show that was held in cities across India and has since been the country’s longest running quiz show. It then moved to being a radio show, before being picked up by channels in the ’90s such as Zee TV and Sony respectively. The original hosts of the live show were Hamid Sayani and later, his brother Ameen Sayani. But BQC’s most popular host has been Derek O’Brien, who has since authored several quiz books as well.