5 Star is special; behind every bar of 5 Star, you will find
a delighted person relishing every bit of it!
With over 40 years of being a favorite of the Indian consumer, 5 Star
still continues to be what it was back then – a novel concept in the chocolate world!
Launched in 1969, 5 Star soon became the star of every refrigerator and
pocket; people could not resist biting into one. What made 5 Star so irresistible
was the unique combination of chocolate, caramel, and nougat that set a new revolution
in the making of chocolates. Never before had people bitten into something so chocolaty
and deliciously chewy at the same time!
Walk into any local mart across the country and a golden bevy of chocolate beauties
will arrest your eye! One of the key properties that Cadbury 5 Star is
associated with, is its classic Gold color.
Our Advertising:
5 Star is - a golden classic with a savory caramel filling covered with
hard chocolate. With 5 Star Fruit & Nut, which was launched
in 2008, and 5 Star Crunchy, which was launched in 2005, the fan following
of 5 Star increased manifold. People could choose between chewy caramel
and crispy flakes covered with the good old chocolate
The current “Jo Khaaye Kho Jaaye” proposition of 5 Star has been
enlivened by the lovable duo of Ramesh – Suresh, who get lost in the involving taste
of 5 Star. The duo has gained huge popularity through successive media
campaigns.