Halls was first launched in India in 1968 and  soon established itself as a ‘therapeutic’ candy competing in the cough lozenge market. Halls came into the Cadbury fold in 2003 as part of a global merger with Adams Confectionery.

Halls has had a colorful advertising history in India and was in fact, one of the earliest brands to advertise on television in India. In the 1980’s, ads featuring Meenakshi Sheshadri and later, Vijeta Pandit on its unique ‘vapour action’ formula with a classic Halls Jingle were aired which established the brand firmly in the market. In the 90’s, Halls advertising adopted a different take with its ‘Traffic Jam’ advertising where Halls restores order to a situation of chaos. The early 2000’s saw Halls advertising on the ‘refreshment’ platform. Over the years Halls has been strongly positioned on the `soothes sore throat’ benefit in the consumers mind.

Halls continues to be one of the leading mint brands in India even in the changed competitive context.

Our Advertising

In 2008 Halls was re- launched with an improved product, packaging and refreshed communication highlighting the brand benefit of `Intense Cooling’ and positioning the brand as a cooling candy. The Airplane TVC featuring Vinay Pathak went on to become one of the most recalled commercials in 2008 and firmly positioned the brand with the benefit of `Thandi Saans Ka Blast’

Halls introduced a new Lime Menthol Flavour along with the `Polar Bear’ TVC on air in 2009. The Polar Bear commercial has gone on to find appeal & engagement amongst all age groups and strongly positions Halls as the ultimate cooling candy. This, along with the hugely successful Lime Menthol flavour have helped re-store market leadership status to the brand since 2010.