Oreo

It’s the biscuit that cries out to be eaten slowly… oh so slowly, with delightful relish! And children across the world have been teaching parents the fun way to eat it – twisting the biscuit open, licking the cream, and then dunking the biscuit in milk. It’s no wonder then, that families the world over, come together over the Oreo. In India, it’s brought the togetherness mela!

The delicious combination of dark chocolate biscuit and vanilla cream was first introduced to the world in 1912. It was brought to India, however, almost a century later, in March 2011 by Cadbury India. In 2012, we introduced Oreo in a choco-crème flavor, which has been well received by audiences – young and old.

The original Oreo formula was so perfect that it has hardly been modified since. It sprints ahead of competition quite naturally; with more than 7.5 billion Oreo biscuits eaten each year, it is the world’s most consumed biscuit.

The Oreo promotional campaigns in India have been mainly about togetherness — dear dad with daughter and son, and families. On the Oreo face, of course, there are the dots and dashes! The design on every Oreo biscuit consists of 12 flowers, 12 dots and 12 dashes per side.

Then there are the facts that put Oreo on top -

  • If every Oreo Biscuit ever made were stacked on top of each other, the pile would reach to the moon and back more than five times.
  • If all the Oreo biscuits ever made were placed side-by-side, they would encircle the earth 381 times at the equator.
  • Oreo is sold in over a 100 countries and is the best-selling biscuit of the 21st century.
  • Approximately 25 billion Oreos are eaten per year. (That’s about 70 million per day, or 800 per second!)