The world’s favorite powdered beverage –Tang, is now available in India the delicious and refreshing flavors of Orange & Lemon. Launched in March 2011, the combination of yummy taste and micronutrients such as Iron, Vitamin A B & C makes it a favorite with moms.  At an affordable price, mothers are able to make a deliciously refreshing, nutritious and convenient drink for their kids.

One of our power brands in India, Tang is right on trend as it delivers a winning bundle for consumers - affordability, convenience, nutrition and great fruit taste! Tang.

Sold in more than 30 countries, Tang, is the latest brand from the Kraft Foods portfolio to enter the “billion dollar” brands club.

Our Advertising:

In 2011, Tang launched its first advertising campaign in India. Directed at mothers, who continuously strive to create a fun and exciting atmosphere to bring out the best in their child, the campaign is aimed at bringing forth the innate creativity, talent and enthusiasm in every child.

`Aaja Rang De’- the campaign’s central thought, is a lyrical and visual manifestation of adding zest and color to a child’s life.

Interesting facts about Tang:

• Tang is Kraft Foods’ 12^th brand to soar past the $1 billion mark in annual revenues globally.
• Tang is one of the 10 power brands within Kraft Foods Developing Markets business.
• At more than three times the size of its nearest competitor (Euromonitor 2010), Tang quenched the world’s thirst with more than 20 billion servings in 2010 across 90 countries

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