Cadbury Bournvita has been named India’s most trusted brand. One of India’s earliest
brands in the malt-based or malt food category, it carries six decades worth of
popular confidence in its quality of providing the best nutrition to aid growth
and all-round development.
Cadbury Bournvita was launched in the same year that Cadbury India was established
(on July 19th, 1948) as a private limited company under the name of Cadbury-Fry
(India). In the half-century since its launch, it has retained leadership in its
category, remained an enduring symbol of mental and physical health. For years,
the Bournvita Quiz Contest remained a popular booster for the message: healthy mind
in a healthy body!
Adding its rich chocolate flavour to milk, Bournvita serves the children’s demand
for taste and the parents’ insistence on nourishment. Not surprisingly, the
good upbringing that Bournvita promised in its early years went on
to offer goodness that grows with you! As the brand itself grew,
it extended its appeal by offering the Cadbury Bournvita 5 Star Magic with its chocolate-and-caramel
flavour, the Bournvita++ with its additional nutritional levels for Tan
Ki Shakti, Man Ki Shakti (physical strength and mental might)
and the Bournvita Li'l Champs formulation with scientifically proven ingredients
like DHA and whey protein, ideal for children in their formative years (between
two and five).