| Corporate Social
Responsibility (CSR) is at the heart
of our success
At Cadbury India we have always believed
that good values and good business go
hand in hand. It's part of our heritage
and the way we do things today. CSR
is about growing our business responsibly.
Cadbury India has a tradition of caring
for the environment and enriching the
quality of lives of the communities
we live and work in, through a variety
of result-oriented programs.
Our commitment
to the Environment
We are committed to responsible environmental,
health and safety management. We aim
to look after the health and safety
of our people and minimize the environmental
impact of our business around the world.
Migratory birds stop over at our
Bangalore factory!
| Water is a precious
resource. As part of Cadbury India's
efforts to continuously increase
water conservation our Bangalore
factory has constructed a check
dam to store the rainwater. This
dam not only acts as a major ground
water replenishing source for the
bore wells in the factories and
surrounding community, but is also
a stopover location for some of
the migratory birds! |
Dam at our
Bangalore factory |
Pioneering cocoa cultivation in
India
 Since
1974 Cadbury has pioneered the development
of cocoa cultivation in India. For over
two decades, we have worked with the
Kerala Agriculture University to undertake
cocoa research and released hybrids
that improve the cocoa yield.
Our efforts have increased cocoa productivity
and touched the lives of thousands of
farmers. Hardly surprising then that
the Cocoa tree is called the Cadbury
tree!
Bangalore factory: the sun shines
at night…
Acknowledged as 'Preserver of Environment'
 Sunshine
now lights the pathways on streets outside
our Bangalore factory at night.
Rising energy costs, and 300 sunny
days a year, inspired the factory to
install 28 solar powered streetlights.
It will reduce annual carbon dioxide
(a major greenhouse gas) emissions by
ten tonnes, playing a part in the effort
to reduce global warming.
In appreciation of our commitment to
implement environment friendly initiatives,
the Karnataka State Pollution Control
Board has honoured the Bangalore factory
with the Parisara Premi (Preserver of
the Environment) Award for the second
year in a row.
Growing Community
Value
Everything needs a little nurturing
to help it to grow. Our communities
are no different. Cadbury India is committed
to growing community value around the
world. For our employees, this is about
making a difference in the community..
Sarvam Program
 With
operations around the Pacific Ocean,
we responded immediately to the Asian
Tsunami in late 2004. After initial
emergency relief donation we established
a Tsunami Regeneration Programme for
essential long- term community rebuilding.
Working in partnership with a local
charity, the Sri Aurobindo Society,
on a five-year project, we are contributing
to the redevelopment of two villages
in the costal region of Pondicherry.
The project addresses education, health,
economic development, vocational training,
organic farming, water harvesting and
attitude changes including the empowerment
of women. Learning's from the project
will also create significant rural regeneration
throughout the rest of the Tsunami -
hit regions and beyond.
Priorities for the first year include:
providing simple housing and toilets
and repairing and developing eight pre-school
centres and three schools. We will also
recruit teaching staff, health workers,
counselors as well as an administrator
and set up a training and basic IT centre.
Cadbury spreads smiles at Vatsalya
Cadbury India has partnered with Vatsalya
Foundation, an NGO working with underprivileged
street children in Mumbai. Vatsalya's
motto is to give the child a supportive
environment to live and study in and
gain skills so that they become contributing
members of society.
We support the educational needs of
100 street children by proving them
with their school fees and also other
requirements like books, stationery
uniforms etc. We will also sponsor educational
camps for these children.
The other aspect of the partnership
is the "Be My Friend" Volunteering
programme. Under this initiative colleagues
are encouraged to spend time with these
children, encourage them to study or
just simply be their Friend.
Cadbury India supports the building
of a Neo-natal ward
 In
an effort to provide a health start
to the newborn infants of the local
community in the Thane district, we
have supported the construction of a
neo-natal hospital ward at Thane`s municipal
hospital. The ward gives specialized
and intensive care for premature and
critically ill newborns.
This intervention has helped the poor
and needy who are in urgent need of
specialized healthcare. |
