1. Market high quality, superior value products that consistently meet our specifications and comply with local regulatory requirements, while continuously improving and exceeding our consumers' expectations.

2. Guarantee that our customers and consumers come first by actively listening and understanding their quality and value expectations at the points of purchase and consumption.

3. Ensure that any representation of our company image, including our products and trademarks, meet approved standards, reinforce our commitment to quality and safeguard the reputation of Cadbury.

4. Maintain a “right first time” culture that consistently embraces quality and food safety, where everyone understands their responsibilities and accountabilities.

5. Operate audited quality management systems that continually improve processes to deliver this policy and our standards.

6. Assign clear management accountability for setting and meeting measurable goals and targets for quality and food safety.

7. Work with our supply chain and business partners to assure compliance with our quality policy and systems, ensuring quality throughout our supply chain.

8. Place continuous improvement at the heart of our performance enabling us to deliver superior products and service to our consumers and customers.

9. Create a passion for quality where success and achievement are communicated, recognised and celebrated.

10. Review and update this policy ensuring it continues to reflect our values and the expectations of consumers.