Cadbury India is a fully owned subsidy of Kraft Foods Inc. The combination
of Kraft Foods and Cadbury creates a global powerhouse in snacks,
confectionery and quick meals.
With annual revenues of approximately $50 billion, the combined company is
the world's second largest food company, making delicious products for
billions of consumers in more than 160 countries. We employ approximately
140,000 people and have operations in more than 70 countries.
In India, Cadbury began its operations in 1948 by importing chocolates.
After 60 years of existence, it today has five company-owned manufacturing
facilities at Thane, Induri (Pune) and Malanpur (Gwalior), Bangalore and
Baddi (Himachal Pradesh) and 4 sales offices (New Delhi, Mumbai, Kolkota
and Chennai). The corporate office is in Mumbai.
Our core purpose "make today delicious" captures the spirit of what we are
trying to achieve as a business. We make delicious foods you can feel good
about. Whether watching your weight or preparing to celebrate, grabbing a
quick bite or sitting down to family night, we pour our hearts into
creating foods that are wholesome and delicious.
Currently, Cadbury India operates in four categories viz. Chocolate
Confectionery, Milk Food Drinks, Candy and Gum category. In the Chocolate
Confectionery business, Cadbury has maintained its undisputed leadership
over the years. Some of the key brands in India are Cadbury Dairy Milk, 5
Star, Perk, Éclairs and Celebrations.
Cadbury enjoys a value market share of over 70% - the highest Cadbury brand
share in the world! Our billion-dollar brand Cadbury Dairy Milk is
considered the "gold standard" for chocolates in India. The pure taste of
CDM defines the chocolate taste for the Indian consumer.
In the Milk Food drinks segment our main product is Bournvita - the leading
Malted Food Drink (MFD) in the country. Similarly in the medicated candy
category Halls is the undisputed leader. We recently entered the gums
category with the launch of our worldwide dominant bubble gum brand
Bubbaloo. Bubbaloo is sold in 25 countries worldwide.
Since 1965 Cadbury has also pioneered the development of cocoa cultivation
in India. For over two decades, we have worked with the Kerala Agriculture
University to undertake cocoa research and released clones, hybrids that
improve the cocoa yield. Our Cocoa team visits farmers and advise them on
the cultivation aspects from planting to harvesting. We also conduct
farmers meetings & seminars to educate them on Cocoa cultivation aspects.
Our efforts have increased cocoa productivity and touched the lives of
thousands of farmers. Hardly surprising then that the Cocoa tree is called
the Cadbury tree!
Today, as a combined company with an unmatched portfolio in confectionery,
snacking and quick meals, we are poised in our leap towards quantum growth.
We are the world's No.1 Confectionery Company. And we will continue to
“make today delicious”!