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Cadbury
India has expanded its confectionary portfolio in 2007 by foraying
into the Bubble gum category with the launch of Bubbaloo Bubblegum-
a successful bubblegum brand from its international portfolio.
Bubbaloo is an innovative soft bubblegum with a centre filled liquid.
It is filled with a high level of a great tasting fruit flavoured
liquid that floods your mouth instantly.
Bubaloo is currently available in two yummy flavors- Strawberry and
Mixed Fruit.
The communication focuses on the "fun filled liquid centre "
of Bubbaloo and is anchored by “Bubba- the cat”, the international
mascot for the brand Bubbaloo.
Did you Know ?
Bubbaloo was first launched in 1984.
Bubbaloo is sold in 25 countries and is particularly popular in Latin
America. The record for the largest bubblegum bubble ever blown is
58.4cm. The bubble was blown by Susan Montgomery Williams of Fresno,
California, USA at the ABC-TV studios in New York City, in 1994.
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| ©
Cadbury India Ltd. |
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