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 Halls
accounts for 50% of international cough
drop sales and is the leading sugar
confectionery brand in the world. In
1930’s, the Hall brothers invented
its Mentho-Lyptus formula, using a combination
of menthol and eucalyptus, and began
producing cough drops. The cough drops
were introduced into the US during the
mid-1950s. Warner-Lambert recognised
the potential of the product and acquired
Halls in 1964. In 1971, Warner Lambert
began selling Halls under the Adams
family, and the first national television
campaign was aired in the US & the
results were a resounding success.
 Our
Journey:
Halls was first launched
in India in 1968 & soon established
itself as
a ‘therapeutic’ candy competing
in the cough lozenge market. Halls has
been sold in India as part of the Pfizer
& Warner Lambert networks before
it came into the Cadbury fold in 2003
as part of a global merger with Adams
Confectionery.
Halls has had a colourful advertising
history in India & was infact, one
of the earliest brands to advertise
on television in India. In the 1980’s,
Ad’s featuring Meenakshi Sheshadri
and later, Vijeta Pandit on its unique
‘vapour action’ formula
with a classic Halls Jingle were aired
which established the brand firmly in
the market. In the 90’s, Halls
advertising adopted a different take
with its ‘Traffic Jam’ Ad
where Halls restores order to a situation
of chaos & the early 2000’s
saw Halls advertising on the ‘refreshment’
platform. Over the years Halls has been
strongly positioned on the` soothes
sore throat ’ benefit in the consumers
mind.
Halls continues to be one of the leading
mint brands in India even in the changed
competitive context.
Did You Know:
- Halls is marketed in 24 different
countries around the world & is
offered in over 26 flavours.
- Halls produced the largest
sweet in the world in 1964. Weighing
76kilos, the sweet was put on exhibition
in New York.
- Halls accounts for more than
50% of international cough drop sales.
- In 2002, people consumed
100,000 tons of Halls!
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