Eclairs was first discovered by a local confectionery firm in London,
England in the 1960s. The firm then became part of Cadbury in 1971
making Cadbury Eclairs the second largest brand in the company.
The experience of eating a Cadbury Dairy Milk Eclair is truly unique
because of its creamy caramel exterior and rich Cadbury Dairy Milk
chocolate at the center. In 2006 Cadbury Dairy Milk Eclairs launched
a crunchy Eclair with a hard caramel outside and delicious Cadbury
Dairy Milk chocolate inside called Cadbury Dairy Milk Eclairs Crunch.

Our Journey:

In India, Cadbury Dairy Milk Eclairs has been the most preferred brand in
the Eclairs category for years and has always been a favourite with consumers.

Eclairs advertising over the years has talked about the mesmerizing taste
of Eclairs because of the Cadbury Dairy Milk chocolate it contains at its
center. The 'Kar De Dil Pe Jadoo' campaign illustrated this in a youthful
college context. The Eclairs Crunch variant has also had an encouraging
response from both teens and pre-teens. Currently, the chewy and the
crunchy variants are both enjoyed by the Eclair consumer.

Did you know:
A sign in front of our Nigeria factory describes Choclairs as "the sweet
with heart on the inside.