 Cadbury
Celebrations was aimed at replacing traditional
gifting options like Mithai and dry- fruits
during festive seasons.
Cadbury Celebrations is available in
several assortments: An assortment of
chocolates like 5 Star, Perk, Gems,
Dairy Milk and Nutties and rich dry
fruits enrobed in Cadbury dairy milk
chocolate in 5 variants, Almond magic,
raisin magic, cashew magic, nut butterscotch
and caramels.
The super premium Celebrations Rich
Dry Fruit Collection which is a festive
offering is an exotic range of chocolate
covered dry fruits and nuts in various
flavours and the premium dark chocolate
range which is exotic dark chocolate
in luscious flavours.
 Cadbury
Celebrations has become a popular brand
on occasions such as Diwali, Rakhi,
Dussera puja. It is also a major success
as a corporate gifting brand. The communication
is based on the emotional route and
the tag line says "rishte pakne
do" which fits with the brand purpose
of strengthening your relationships
with something sweet.
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