In
the new millennium, Cadbury Perk moved
beyond just owning 'hunger' to a "Kabhi
bhi kaise bhi" position, because
the urge for Cadbury Perk could strike
anytime and anywhere.
With the rise of more value-for-money
brands in the wafer chocolate segment,
Cadbury Perk unveiled two new offerings
- Perk XL and XXL.
The temptation to have more of Cadbury
Perk was made even greater with the
launch of Cadbury Perk Minis in 2003
for just Rs. 2/-
In 2004, with an added dose of 'Real
Cadbury Dairy Milk' and an 'improved
wafer', Perk became even more irresistible.
The product was supported in the market
with a new look and a new campaign.
The advertisement spoke of the irresistible
aspect of the brand, with 'Baaki sab
Bhoola de' becoming the new mantra for
Cadbury Perk.
Did you know:
Cadbury Perk advertising has been
a launch pad for Bollywood stars - Preity
Zinta, Raageshwari, Gayatri Joshi and
Amrita Rao, were all Perk models before
they made it big on cinema screens. |