Experience the Chocolate Fountain with Cadbury Éclairs new Éclairs Rich Brownie

Cadbury Éclairs announced the launch of its new, premium, variant, Éclairs Rich Brownie with a new TVC. Cadbury Éclairs Rich Brownie packs in a smooth brownie flavor enveloped in delicious caramel. At the heart of the candy is of course a gush of Cadbury Diary Milk chocolate.

Called the “Chocolate Fountain”, Cadbury Éclairs urges consumers to enjoy the great gush of delicious chocolate that hits their taste palate every time they have an Éclairs Rich Brownie.

The commercial features an entire concert orchestra, experiencing the rich burst of brownie flavoured chocolate, simultaneously. The advert builds the premium imagery of Éclairs Rich Brownie, while effectively communicating the core benefit of the “Great Chocolate gush”.

Catch the commercial during the ICC World Cup, from the Quarter Finals onward. The campaign will further step up the brand presence and a sequence of 1 second commercials will also be played in between popular songs across music channels. Building connect further, a chocolate fountain graphic equalizer, with Éclairs Rich Brownie branding, will mirror the song’s beats on music channels.

Sampling in multiplexes, across top cities continue to drive the brand's trail.