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Mumbai, January 29, 2009:
Cadbury India’s iconic youth brand Perk - packed with Glucose Energy has launched
a new TVC targeting the Youth on the run.
Teens today lead a hectic life that requires them to be on the go, chasing their
dreams – moving from one activity to another nonstop through the day and they do
encounter moments when they crave for an instant recharge.
The new Perk TVC with the tag line ‘Sapno se tu race laga le’ targeted at 14-18
year olds beautifully captures a typical low moment in a busy day spent chasing
one’s dreams and shows how Perk with glucose energy fulfills the need for an instant
energy recharge.
V. Chandramouli, Executive Director, HR & Strategy, Cadbury commenting on the
campaign said, “Perk with Glucose Energy is the result of an extensive in-house
research program that is aimed to appeal to consumers taste buds and provide an
energy benefit as well. Through this new communication we aiming to drive home the
message of tasty re-charge of energy"
The new TVC for Perk opens with a boy waking up early in the morning and rushing
to his college. He moves from one activity to another through the entire day. Later,
in the evening he arrives at a rock show but as he sits on the drummer’s seat to
perform, he feels totally exhausted. A band member asks him if he will be able to
perform. At this moment, the boy takes out the new Perk from his drum sticks kit
and after consuming the bar feels energised and gives a power packed performance
in front of a huge crowd. The film ends with the bass drums electrified with Cadbury
Perk written on it.
Cadbury Perk is among the leading brands from the Cadbury stable and since its launch
in 1996 has been a preferred taste of casual snacking with its wafer construct.
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