Cadbury 5 Star launches a new TVC for its 'Fruit & Nut' variant
Mumbai, February 02, 2010:
Cadbury 5 Star, the second largest chocolate brand in the Cadbury portfolio, has
launched a new TVC for its variant 5 Star Fruit & Nut to strengthen the indulgent
5 Star chocolate experience.
Launched in 1969 as a bar of chocolate that was hard outside with soft caramel nougat
inside, Cadbury 5 star has re-invented itself over the years to keep satisfying
the consumers taste for a high quality and different chocolate eating experience.
The new TVC which revolves around the theme “Jo Khaye, Kho Jaaye” combines the great
taste indulgence of 5 Star Fruit & Nut and enhances credence to the brand USP.
The TVC opens with a teacher taking class attendance. She calls out names of students
which are actually the ingredients of the product. After calling out the last name
she puts her pen down and looks at the class. She sees a bar of 5 Star Fruit &
Nut seated on one of the benches with the rest of the class empty. The teacher yells
at the class asking “Where are you all?” Again the bar of 5 Star Fruit & Nut
is shown sitting on the bench with the teacher looking at it totally surprised!
A VO informs her that she won’t be able to see chocolate, nougat, caramel, raisins,
almonds and cashew nuts as they all are inside 5 Star Fruit & Nut. The teacher
eats the chocolate and gets completely involved in its taste. The film ends with
the teacher slapping the bar of 5 Star Fruit & Nut.
Commenting on the campaign, Sanjay Purohit, Executive Director – Marketing, Cadbury
India said, “The new TVC seeks to marry a consumer insight with the product USP
in a fun & humorous manner. The TVC will play a momentous role in enhancing
the brand connect with both brand loyalists and inquisitive potential customers.”
The TVC is slated to be on air in the first week of February. Ogilvy & Mather
Advertising has created the TV commercial. The creative team Ogilvy & Mather
consists of:
Notes to the editor:
- The chocolate market in India is estimated at Rs. 2000 crores
- Cadbury India is the market leader with over 70% market share in the chocolate segment